I wrote an article today for Wetpaint about how the Mattel toy company is basically blaming moms for poor sales of Hot Wheels. The execs behind the toy cars believe that moms don’t really understand how to play with cars, and what’s even more insulting, that moms don’t know how to connect through play with their sons because we mainly love dolls and anything that sparkles. Now I do love my sparkles, but I’ve been known to spend a fair amount of time on the floor cashing Hot Wheels into each other. How else does Mattel think I get out my aggression?
I wish I was one of those people who could say, “Well maybe they have a point. After all, I’m a woman. Maybe I could learn to play better with my son.” But I’m not. All I hear is that because I’m just a woman, I couldn’t possibly understand how a teeny, tiny metal toy car works. Kind of makes me want to flip off the sales and marketing peeps at Mattel, tell them, as I would my own son, to man up and take responsibility for their own shitty sales, and march straight to Target and Toys-R-Us to demand reimbursement for the hundreds of dollars I’ve spent on buying my son Hot Wheels and Hot Wheels accessories.
Also, before you read the link, I would like to suggest to Mattel that their declining sales are a little less my fault, and probably a little more Mater and McQueen’s.